by John Kasiewicz

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AS HEARD ON TV :: Comcast / Xfinity TV Commercial Spot, 'Customer Service' :: 2013 :: Watch the commercial:

AS HEARD ON TV :: ESPN ESPN2 ESPNU :: Maverik Lacrosse Commercial :: Future is Here :: Evolve the Player, Advance the Game TV campaign. A collaboration with Jalbert Productions International, the commercial first debuted during ESPNU's season opener between Towson University and Johns Hopkins University on Friday, February 17th and will air throughout EPSN, ESPN2 and ESPNU's coverage of the 2012 men's lacrosse season. The Future is Here features a roster of Maverik athletes, including Peet Pollion, Joe Cinosky, John Christmas, and Billy Bitter. The Future is Here embodies the overall theme of the Evolve the Player, Advance the Game campaign- a passing of the torch to the next generation of lacrosse players. The 60-second cut is more reminiscent of an inspirational sports film than a traditional product focused commercial. The various backdrops were chosen to reflect areas of the country in which the sport is growing and represents Maveriks' continuing efforts to bring the sport to new audiences. Watch the commercial:


released February 17, 2012



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